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为什么说注册商标,企业是最大获利者
来源:damugemaoyi.com  阅读量:1066

Registered trademark refers to a trademark that has been approved and registered by the relevant government departments. The applicant of the trademark obtains the exclusive right to use the trademark. The registered trademark enjoys the exclusive right to use a brand name and brand logo. The brand name and brand logo are protected by law and can not be imitated by any other enterprise.

The Role of Trademarks

I. Flags in the Commercial War

The flag symbolizes the spirit of the past and the spiritual impetus to charge and fall into battle. The flag represents the soul of an army. It is an honor to plant one's own flag after capturing a position. The representative has been occupied. Trademark is the spiritual symbol of the enterprise, and also the most direct expression of the field occupied by the enterprise's goods and services.

II. The Key Play in Assets

The evaluation value of the trademark can increase the total assets of the enterprise, and the higher the value of the brand, the more it can reflect the influence of the trademark and the business situation of the enterprise, indirectly reflecting the consumer's acceptance of the trademark. As an intangible asset, trademark can also be transferred, licensed to others, or pledged to achieve its value.

'data-lazy='1' data-height='241'width='217' height='auto'> third, identification code in the eyes of consumers

商品要接受市场的社会检查和监督,并参与竞争。这种市场竞争是产品,品种,质量和价格等各种性能指标的竞争,并且该信息通过商标桥传递给消费者。使用商标来推广商品,服务,简洁,醒目且易于记忆,打动消费者,吸引“尽快购买”的愿望,从而达到名牌,扩大规模

四,企业声誉的载体

商标不仅是区分商品和服务来源的标志,而且还是公司信誉和竞争力的标志。公司声誉的具体表达是对商标所指商品的满意程度。商标凝聚了标记的商品和服务以及商品经营者和服务提供者的声誉。商标是商品,服务声誉和相关企业声誉的最佳指示。

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